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Peter Benson has worked as a freelance copywriter since 1996, and in addition to writing for his own clients, has worked for a number of national and international marketing, branding and advertising agencies. These include JWT, Wolff Olins, TMP, Stafford Long, Chatter, Caraffi, Great Circle, ThirtyThree, WDAD, Pink Squid, Eqtwo, Halliday Munro and Loris Clements.

Benson has worked on strategic advertising and marketing campaigns, and written websites, blogs, press releases, magazine articles, poster, radio and recruitment advertisements, DM collateral, marketing brochures, flyers and advertorials. Organised in sectors, these clients include:


RETAIL: Selfridges, Debenhams, Nonstop, Microsoft, Tate Galleries, B&Q, Argos.


ENGINEERING: Rolls-Royce, Jaguar Land Rover.


TRAVEL: Expedia, International Hotels Group, Portuguese Tourist Board, Merlin Entertainments.


HEALTH: Lloydspharmacy, VSP Vision Care.


FOOD & DRINK: Diageo, Nando’s, Giraffe.


FINANCE: Standard & Poor’s, Financial Services Authority, Deutsche Bank, Santander, HSBC, Deloitte.


INSURANCE: Commercial Union, Lockton Re, ProSight, British Insurance Brokers’ Association, Tolson Messenger, Asta, Atticus Associates, Dale Underwriting.


LAW: Simmons & Simmons.


EDUCATION: Rotterdam School of Management, Erasmus University, Canterbury Christ Church University, University of Bedfordshire.


IT: Fifth Step, Phinsys, DOCOsoft, Atticus.


OTHERS: Oxfam, Zookel, Information Commissioner’s Office.

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